What is SEO?

You have certainly heard of Google, right? So, every time a page is published on the internet, Google (and other search engines) seek to index it so that it is found by those looking for it. Competition is high on internet as thousands of websites is been published every day.

So how can we bring our page to front? That’s where SEO (Search Engine Optimization) comes in. As the abbreviation suggest our page is optimized to search engines. Techniques are used to influence search engine algorithms to bring forward the page in search engine result page for particular keyword searched for.

Advantages of SEO
More traffic to the site

The better positioned the more clicks your page is likely to receive and the more traffic your page gets.

Increased brand authority

Organic and paid are the two types of search result. When a company appears in the top positions of organic results, its content carries more credibility than the paid results. It is not uncommon to hear people saying that they don't click on ad results.

Continuous, long-term return

A good SEO implementation will keep your return on investment for a long time. Unlike Ads strategies, which interrupt the results when they are paused, one of the advantages of SEO is that your company continues to receive the return even after the end of the direct investment in the action.


SEO implementation process

Result Measurement
Increased Ranking

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